SINA.com partners with leading brands worldwide to offer best-of-breed content and services to the Chinese Internet market. In addition to in-house translation capabilities which enable the company to provide an unparalleled breadth of information from both English and Chinese sources, English content partners take advantage of a highly effective distribution and branding channel for reaching Chinese worldwide or in specific regions. Where a partner's business services are currently offered in the U.S., SINA.com's cross-regional reach helps to create early branding in China and Taiwan before the partner's anticipated entry into those markets. "Advance branding" provides our valued partners with a unique benefit since they make a major impact on the elite consumers and opinion leaders who are heavily represented among the early Chinese Internet users attracted to SINA.com.

To find out more about partnering with SINA.com, contact our Business Development Group at busdev@staff.sina.com. Our current Advertisers, Clients and Partners (Partial List) include: