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Content and Services

SINA.com offers a full array of Chinese-language news, entertainment, e-commerce, financial information, and lifestyle tips that enrich the online experience. Drawing on support from offices in Greater China and the United States, SINA.com operates separate websites in China, Hong Kong, Taiwan and the United States that provide global content and services tailored to local tastes and demands. In addition, SINA.com links users to cutting-edge technology pushing forward the Internet revolution, including the latest products and services in telecommunications, wireless communications and digital music.

Features on SINA.com's four localized sites, home.sina.com, www.sina.com.cn, www.sina.com.hk and www.sina.com.tw, include:

SinaNews: SinaNews is the authoritative Chinese news source. It provides the latest-breaking news, localized and updated every 15 minutes from 50 media sources in China, Taiwan, Hong Kong, Southeast Asia and North America.

SinaMail: SinaMail is the only Web-based service enabling visitors worldwide to send and receive e-mail in traditional, simplified or graphical Chinese without a Chinese operating system.

SinaSearch: SinaSearch offers users without Chinese operating systems both directory and keyword searches in three Chinese text modes - Big 5, GB and GIF - as well as in English. SinaDirectory stores nearly 100,000 URLs screened and ranked to ensure quality. Several search engines, including AltaVista, provide users with a complete search solution.

SinaFinance: SINA.com members enjoy up-to-the-minute news and data on U.S. and Asian markets. SinaFinance combines local stock and mutual fund tracking with world-class market analysis and investment guidance from such leading sources such as CBS MarketWatch. Our customized portfolio feature, "My Portfolio," enables users to track markets in China, Hong Kong, Taiwan and the U.S. simultaneously.

SinaCommunity: Chinese around the world come to SINA.com to maintain their valued relationships. SinaPeople provides opportunities for members to interact online in real- time chats and forums. Club Yuan offers a platform for members to find virtual pen pals and lifetime partners. SinaCommunity provides applications such as e-mail, e-cards and SinaPager to keep members in touch.

SinaLiving: Localized according to region, SinaLiving attracts regular visitors with daily horoscopes, magazines and features on food, travel, entertainment and daily living. In North America SinaLiving delivers the world's largest selection of magazines, books and real-time audio and video programs.

SinaMall: Members find a variety of Asian specialty products not available in everyday North American stores. Newsweek magazine described SinaMall as the "online homeland" for five million overseas Chinese. Following the success of SinaMall in the U.S., our Beijing site pioneered e-commerce in China by launching its own SinaMall on November 1, 1999 and providing thousands of popular products online.

SinaSports: One of the most popular Web sites for Chinese sports, SinaSports offers news and features on a wide range of sports in China and globally. These include live, online video presentations of major sports events. Content partners involve such organizations as the China Football Association, China Basketball Association and China Volleyball Association. This sports channel service also offers visitors opportunities to chat with others and followSINA.com's new soccer club.

SinaGame: This exciting feature offers a comprehensive infotainment site for game enthusiasts who can download games, wallpaper, and music. SinaGame also provides the latest game news, trends and useful tips for enhancing the overall game experience as well as a platform for sharing game experiences.

SinaTech: The place to go for Chinese tech enthusiasts, this site highlights the hottest technology news and industry events in China and around the world. It also provides complimentary downloading of over 4,000 types of software. Additionally, SinaTech will soon offer Housecall, an online anti-virus service.

SinaXpress™: Visitors to SINA.com's U.S. site can rely on SinaXpress™, our proprietary technology, to view Chinese without a Chinese operating system.




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